What is the Creative Flow Process: 3 Hours of Achieving Creative Flow

Author - Douglas Paul Smith

Douglas Paul Smith is the founder of House of Flow and an experienced artist coach who has spent over 15 years empowering artists to unlock their creative potential. With a deep background in visual arts, meditation. and contemplative arts practices, he helps artists overcome creative blocks and transform emotional challenges through the creative process. Douglas is the author of The Infinite Artist and has taught courses on creativity, flow, and overcoming anxiety. His experience as a visual artist includes exhibitions in museums and galleries worldwide, and his unique approach blends Eastern philosophy with modern artistic practices to guide artists on a journey of self-discovery and growth.

March 5, 2025

creative coaching houseofflowlogo11Alright, let’s talk about the creative flow process. You know, that magical state where your mind and body are working in perfect harmony, and suddenly, you’re producing art that feels like it came straight from the universe—without you even thinking about it. Whether you’re a painter, a writer, a musician, or a designer, the process is the same: you get lost in the work, and for those few hours, you’re in another world. But let’s not sugarcoat it. Getting to that point isn’t always easy. Sometimes it feels like fighting against a tidal wave of distractions and procrastination. But when you finally get into the flow, it’s a whole new level of creativity.

So, how do I get into the creative flow process? Well, I’m not going to give you some formulaic answer like, “Just sit down and start creating..” That’s not how it works. You know it, I know it. Sometimes, getting into flow is like trying to force a piece into a puzzle that just doesn’t fit—until suddenly, everything clicks.

The Prelude: Setting the Stage for Flow

To start, let’s talk about the classic roadblock every artist faces: procrastination. I’ll just check one email… maybe do some laundry… wait, why did I think laundry was more important than my creative work? Sound familiar? Yeah, it’s a daily battle. We all get distracted.

It’s not that we don’t want to create, but the world has a funny way of making everything else seem more urgent. So, how do I fight procrastination? It’s all about creating the right environment. I’m not talking about a perfect studio or pristine workspace (though that helps); I mean mentally preparing myself to step into a space of creativity.

First off, distractions have to go. I put my phone on “Do Not Disturb,” and I set up a small ritual—maybe a cup of tea, lighting a candle, and playing some instrumental music (nothing too catchy, I don’t want to get caught up in the tune!). It’s like I’m creating a bubble around myself. In those first moments, it’s all about setting the tone: I’m here to create. There’s nothing else to do but be in the moment and trust that the creative flow process will come.

Illustration for creative flow guide

The Trick to Entering Creative Flow — Letting Go of the Mind

 

So now that I’ve set the stage, what happens next? Well, the next step is actually allowing the flow to happen. This is where things get a little tricky. The creative flow process doesn’t show up because you want it to—it shows up when you stop forcing it. It’s like waiting for the perfect wave when you’re surfing: you can’t make it come, but you can prepare yourself to catch it when it does.

When I’m working on a design, for example, I might start by scribbling down random ideas. A quick sketch here, a rough draft there. It’s not good yet, but I’m letting the ideas float without judgment. When you’re not worried about perfection, you open the door to the creative flow process. You begin to shift from a place of “I have to do this perfectly” to “Let’s just see what happens.”

And that’s the trick. The second you stop worrying about the outcome, you’re free to create with your whole being. Your mind isn’t bogged down by the pressure of making something “right.” And that’s when the flow sneaks in. It’s the feeling of being in tune with yourself and the world around you—in the zone. That’s when I know the creative flow process is fully engaged.

The Flow Is Real, and So Is the Struggle

The Three-Hour Window: Where the Magic Happens

Now, here’s something I’ve learned over time: it’s not just about “creating.” It’s about how much time you let yourself sink into the work. For me, it’s around the one-to-three-hour mark. Before that first hour, I’m still wading through distractions. After three hours, my energy starts to dip. But in those three sweet hours, I’m golden.

The reason for this, I think, is that the creative flow process needs time to settle. Initially, your brain might still be thinking about your grocery list or the email you forgot to send. But after about an hour or so, those thoughts start to fade. I stop caring about whether my design is “good enough” and start focusing on how it feels. The walls of judgment and self-doubt crumble, and I’m left with the pure experience of creation.

It’s in those three hours where I can almost feel the work unfolding. Whether it’s a painting, a story, or a song, something magical happens. The ideas stop coming from my mind and start flowing from somewhere deeper. It’s not that I’m not thinking—I’m just no longer thinking in the usual way. It’s an intuitive, almost spiritual experience, like I’m connected to something beyond myself. And, trust me, that’s where the real breakthroughs happen.

The art of entering creative flow

The 5-Minute Rule:

If you’re struggling to get started, just commit to doing five minutes of work. That’s it. No pressure, no expectations—just five minutes of focused effort.

The idea behind this is that once you get started, your brain shifts from “I don’t want to do this” to “I’m already in it,” and often, that’s all you need to slip into flow. Five minutes is short enough that it doesn’t feel overwhelming, but long enough to trick your mind into engagement. More often than not, after five minutes, you’ll find that you want to keep going. You’re already in the groove!

If it doesn’t work after five minutes, give yourself permission to walk away, but that’s rarely the case. You’ll find that after a few minutes, you’re on a roll, and before you know it, you’ve reached that sweet state of creative flow. It’s like priming the pump without the pressure.

The Flow Is Real, and So Is the Struggle

Now, don’t get me wrong—getting to the creative flow process is a battle sometimes. The struggle is real. There are days when the flow is elusive. It’s like trying to catch a butterfly, but all I get are the thorns of my own self-doubt. In those moments, I remind myself that the creative flow process isn’t always about creating something perfect. It’s about letting go of control and embracing the process of creation. Sometimes that means scribbling mindlessly or working on something that turns out to be a complete disaster. And that’s okay. The key is to keep going, to keep the momentum of your process.

If you’re an amateur artist—or even if you’re a seasoned professional—the most important thing is to not let the struggle of creation stop you. You’ll find your flow when you least expect it. Trust me. It may take time, it may take a lot of coffee, but the moment you stop thinking and start creating, that’s when the magic happens.

Illustration for the basics of getting into creative flow

The Benefits of the Creative Flow Process

You might be wondering why you should even bother with all of this. Why not just skip the struggle and aim for “good enough”? Well, let me tell you: when you allow yourself to fully embrace the creative flow process, the quality of your work skyrockets. You’ll create things that are not only visually pleasing or technically sound—they’ll be infused with your unique voice, your emotions, and your essence.

Here’s why: creativity isn’t just about output. It’s about connection. When you’re in the flow, you’re tapping into something beyond yourself. You’re connecting with your higher self, and that’s where the real magic happens. It’s in these moments of pure creative bliss that we truly learn how effective our creativity can be. The work becomes less about what others think or what you should create, and more about what you’re meant to create. And that’s when you stop being an artist and start being the conduit for something much larger than you.

So, whether you’re painting, writing, or designing, the creative flow process can help you unlock new depths of your artistry. But remember, it’s not a linear journey. There will be days of frustration, days where nothing feels right, and days where procrastination almost wins. But when you finally step into your flow, it’s worth every second.

Flow is the best feeling in the world

Ending the 3-Hour Session: The Afterglow

So, what happens after I’ve spent three glorious hours in my creative flow? Well, there’s this beautiful sense of fulfillment, of having actually accomplished something. I don’t mean just finishing a painting or a sculpture—I mean a deep sense of inner satisfaction that transcends the physical act of making. It’s the feeling of having connected with something profound, whether that’s your higher self or just the act of creative expression itself.

And yes, sometimes I’ll walk away and look at my work with fresh eyes the next day and think, “What was I even doing?” But those moments are part of the process too. Even when it feels like the flow isn’t working, it’s still working on you. And that’s the beauty of it.

So, how about you? Are you ready to dive into your own creative flow process? Don’t wait for the perfect moment—just start. If I can do it, so can you. Remember: the flow doesn’t care about your art school credentials or how many followers you have on Instagram. It cares about your willingness to show up, let go, and create. And trust me, it’s worth every second.

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